Fredrika is a leadership and communication specialist with nearly 30 years of experience spanning both corporate leadership and executive coaching. She has worked with hundreds of leaders across global organizations including UBS, Google, Coca-Cola, P&G, AstraZeneca, and GE, helping them strengthen executive presence, drive cultural transformation, and build high-performing teams.
Before transitioning to coaching and training, Fredrika spent 15 years leading global communications and organizational change initiatives for Fortune 500 companies including Visa, SITA, Intuit, and Canon. As a communications executive, she directed external and internal communications strategies, led cross-cultural teams, and championed large-scale culture change programs giving her firsthand insight into the leadership challenges her clients face.
Fredrika holds a Master’s in International Marketing from IHM Business School, Sweden, and is credentialed as a Professional Certified Coach (PCC) by the International Coaching Federation. Fluent in English, French, and Swedish, she has lived and worked across five countries, bringing a global perspective to her work with multicultural leadership teams.
Based in Geneva, Switzerland, Fredrika brings both the strategic perspective of a former communications executive and the practical expertise of a seasoned coach to every engagement.